Who we are?
Established in 2013, Zarood has established itself as the destination for traditional handmade products that are a perfect fusion of traditional art-form and contemporary styles.
Our team shared a passion for traditional handicrafts, an art form facing tough competition from machine embroideries. Putting a foot into the online world of social entrepreneurship, our main mission was to take traditional and unique Indian art from skilled crafting hands and into the markets. Today, we continue to preserve India’s nurtured cultural heritage that has spawned over centuries in modern forms to your doorstep.
What we do:
We identify and work proactively with artisans to develop intricately unique products, creating contemporary designs of a preserved art form at the core of our craftwork. Buying directly from the artisans, selling their creations and shipping straight to customer’s doorsteps.
Which Art form do we promote
Over the last 3 years of our existence, since 2013, we have developed an eco-system of artisans who are masters in areas like
• Fashion Jewellery made in traditional Mughal Style from beads –
- o Multi coloured Glass beads
- o Metal Beads,
- o Horn and Resin Beads
- o Stones etc.
• Organic Jewellery made from Grass to promote the cause of environment.
As a part of our commitment to promote the cause of art and artisans, 50% of the product cost goes back to the artisan for the work done.
Further, 2% of the total sale is contributed to our Social Foundation- Nav Chetna Seva Sansthan (Govt. Registered Social Foundation). The foundation commits to provide support to the cause of the art forms in India and the associated artisans and endeavour to provide a helping hand in areas like health care insurance, education loans, support for skill development programs, workshops and seminars, funding for equipment maintenance and purchase, etc.
Our Other Commitments
We are committed to the cause and we also help other NGOs to sell their products online
(Muskaan and Dhaani).