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About Us


Who we are?

Established in 2013, Zarood has established itself as the destination for traditional handmade products that are a perfect fusion of traditional art-form and contemporary styles.

Our team shared a passion for traditional handicrafts, an art form facing tough competition from machine embroideries. Putting a foot into the online world of social entrepreneurship, our main mission was to take traditional and unique Indian art from skilled crafting hands and into the markets. Today, we continue to preserve India’s nurtured cultural heritage that has spawned over centuries in modern forms to your doorstep.

What we do:

We identify and work proactively with artisans to develop intricately unique products, creating contemporary designs of a preserved art form at the core of our craftwork. Buying directly from the artisans, selling their creations and shipping straight to customer’s doorsteps.

Which Art form do we promote

Over the last 3 years of our existence, since 2013, we have developed an eco-system of artisans who are masters in areas like

• Traditional Zardozi Embroidery used in Clutch Bags and Souvenirs
• Fashion Jewellery made in traditional Mughal Style from beads –


  • o Multi coloured Glass beads
  • o Metal Beads,
  • o Horn and Resin Beads
  • o Stones etc.

• Organic Jewellery made from Grass to promote the cause of environment.

Giving Back:

As a part of our commitment to promote the cause of art and artisans, 50% of the product cost goes back to the artisan for the work done.

Further, 2% of the total sale is contributed to our Social Foundation- Nav Chetna Seva Sansthan (Govt. Registered Social Foundation). The foundation commits to provide support to the cause of the art forms in India and the associated artisans and endeavour to provide a helping hand in areas like health care insurance, education loans, support for skill development programs, workshops and seminars, funding for equipment maintenance and purchase, etc.

Our Other Commitments

We are committed to the cause and we also help other NGOs to sell their products online
(Muskaan and Dhaani).



  • is the leading online marketplace for connoisseurs of handicraft products offering high quality products sourced directly from handicraft artisans around India. We offer the best prices with a completely hassle free experience of online shopping and the option to pay via Cash On Delivery, Credit Card, Debit Card and Netbanking processed through secure and trusted payment gateways. We offer a wide range of handmade fashion accessories - necklaces, bangles & bracelets, earrings, clutch bags and handbags. We are also the exclusive online partners for Muskaan the NGO and offer these "cause crafts" in our range including handmade candles and stationery. Zarood also offers free cash-on-delivery for orders above Rs. 1500/- and flat rate shipping charges for all orders* (T&C apply). Get the best prices and excellent shopping experience and subscribe to the mailing list to get exclusive discounts and new updates.
    Online Fashion Jewellery and Accessories store in india is an online jewelry shopping store in india offering an array of designer fashion jewelry and accessories for women. We bring you the choicest of handmade jewellery and trendy fashion jewelry, be it ethnic, bridal, casual or formal. We strive to make you look your best with the latest and the finest jewellery.
    Best Online Accessories
    Whether you are looking for statement pieces, such as pendant necklaces, earring studs, bracelets, bags, purse, bangles, traditional paintings or handcrafted products you have a wider variety to choose from. You can find stylish options here for DIY fashion accessories for women that fit your budget and make the process much easier.
    Beautiful Indian Handcrafted Products
    Each handmade products shares a story, whether it's about the artist, the material used, or the origin, it adds more interest to the item itself. Knowing this increases one's appreciation of the object.

  •   603, Kirti Mahal, 19, Rajendra Place, New Delhi, INDIA
  •   +91.11.4704.2915
  •   We are open Monday to Saturday, 10 AM - 5 PM and closed on Sunday.